Digital Marketing Services
Search Engine Optimization (SEO)
SEO or search engine optimization is the art of fine tuning a website so that it can reach the highest possible position in the non paid results of search engines like Google, Yahoo, and Bing. There are many factors that dictate how a page will be ranked; these range from technical aspects like the number of backlinks for a web page all to how frequently people engage with its content. For more incformation, click here.
Social media marketing is a digital marketing strategy that involves creating content on a social media site in order to gain additional traffic. This can include things like posting and sharing content on a given social platform. These strategies allow for brands to directly interact with their customers; thereby, instilling trust and brand confidence. There is also a subset of social media marketing that is paid social advertising. Paid social advertising is one of the most powerful digital marketing strategies because it allows businesses to precisely target people who fit their target criteria. Just like any other form of marketing, social media marketing has many options to choose from. With platforms ranging from Snapchat to Pinterest, and strategies from paid ads to premium content, it can be hard to figure out where to put your marketing dollars. For more information on creating a SMM strategy for your business, click here.
Pay Per Click (PPC)
PPC advertising is a strategy where the advertiser buys clicks on a search engine like Google or Bing. PPC ads are at the top of the search result page, usually in a green or yellow box. With the right keyword research, PPC can be a very effective advertising tactic because it can instantly propel you to the top of the search results; however, many people new to PPC advertising find it to be not worth the money spent. This is often due to imprecise advertising techniques and poor keyword research. The team at Next Level Digital Solutions is well versed in PPC advertising techniques and can be sure to give you quality leads in your PPC campaign.
As most searches for a business begin online, having a website is a necessity for any business. Customers need a way of interacting with your brand before they take any next action. If potential customers can’t find your website or you have a low quality site, you’ll likely loose that customer. Having a website can also be a great way to prqualify leads. If you aren’t happy with your site or you don’t have one set up yet, the team at Next Level Digital Solutions would be happy to build you a high quality, responsive site that your brand needs and deserves.