Social Media for Business
How to get you business started on social media
By Will Longwe
Do I Need Social Media?
It’s 2019, and as every tech analyst has observed for years, social media continues to grow, with Facebook, Instagram, and Twitter combining for over 3.5 billion active users. As time progresses and as more small business owners begin to realize the effectiveness of social media marketing, less and less space will be available for new, up-and-coming
businesses to establish footholds in an increasingly saturated field.
The Internet will continue to grow, and massive global changes in infrastructure are scheduled to take place in order to accommodate billions of more users in the coming years. Taking the right action now is needed to make the best of these emerging opportunities.
“The best time to plant a tree was 20 years ago. The second best time is now.”
I think we can all admit that it would have been best to begin work on our social media presence before social media took hold the way it has today,
but hindsight is 20/20. Back then, we had no way of knowing how far reaching the social media environment would become and so, we must take our first steps today, beginning with creating a social media strategy.
Getting Started With Social Media
A social media strategy is the document that lays out how social media efforts will support a business’s goals. We can start crafting our social media strategy with a what, who, where, why, how approach. What is our goal? Who are we looking for? Where are they found? Why should they
be interested in you– what motivates them? How can we lead them to take a desired action?
Having social media just to be on the social wave doesn’t serve a purpose. If your business is a brick and mortar antique shop whose goal is to increase visits of people over age 65, taking the time to build a social media presence may not be the best use of your time; social media is a marketing tool that must serve a purpose. Before you go and create any social media profile, you need to know what goal it will serve to complete. Do you want to drive more traffic to your site, get customers to come to your brick and mortar store or perhaps get more subscribers to a weekly newsletter? You need to first ask yourself what you’re trying to accomplish. Remember, the plan can serve more than one goal.
Start by thinking, who is my target audience? What are their interests? Try to create a full picture of the person in question.
Developing a thorough who helps us easily figure out where we can find someone. For example, a person’s age is one of the best indicators for what social media platform they can be found on. If you’re a financial planner who’s targeting people that want to compare retirement options, putting yourself on Snapchat, a social media platform who’s target demographic is people under 24, may not be the best use of your marketing dollars. Here’s a helpful infographic provided by comScore media metrics that divides social media platforms by age:
If you created a very detailed who, this may be plainly obvious but now we want to ask, why should this prospect be interested in the content I am creating? You want to make it so that the prospect can easily see the value that you are adding to their life.
This where we actually create the content. With your why in mind, create content that shows how you can enrich the life of your prospect. This may take the form of infographics, videos, or blog post, but it must clearly shows what you can bring to the potential customer.
Remember when create your social media strategy to stay goal oriented. For additional help create a social media strategy or a free audit on your current social presence fill out the survey below. Thanks!